White Caviar
Essence Extraordinaire
Campaign Visuals
Three key visuals built on a single premise : the encounter of light and water in the Swiss landscape. Each image holds the same quality of silence — the kind that exists just before a surface catches the morning.
Photo : Philippe Lacombe
Campaign Film
Light diffusing through water, the product appearing as a natural consequence of the landscape rather than an interruption of it.
Film : Nils Hiestand
A Magical Encounter
Secondary Visuals
Expanding the light-and-water territory across formats and touchpoints.
Photo : Jeremy Zenou / Atelier 89
THE DANCE OF LIGHT AND WATER
Art
Basel
Miami
Art Collaboration — Wen Chi Sue
The collaboration with Wen Chi Sue extended the campaign into a different register — digital matter and natural phenomena held in the same image. The interactive film translates the essence of White Caviar into movement : liquid surfaces, suspended light. Benjamin Colombel brought the same quality into a more physical space, in studio and outdoors.
Artist : Wen Chi Sue · Interactive Film : KG Studio
Photo : Benjamin Colombel · Film Art Basel Miami : Nils Hiestand